The advertised components of Barbie were widespread, including various cannes and fan speculation regarding Barbie's appearance, and solid reactions to the built-in banner highlighting Robbie in a pink Barbie vehicle.
Barbie was recorded independently on the shores of the Venice Ocean and bystander photos showed Robbie and Gosling in neon Barbie outfits, strolling together and wearing rollerblades.
These photos reached the majority and became the subject of innumerable images on the web.